01 / PAID REVENUE
3×
Paid revenue growth
Achieved in 11 months without increasing ad spend.
PAID MARKETING CASE STUDY
Turning a High-Ticket D2C Brand Into a Paid Growth Machine.
How a trust-led sales funnel helped a premium kitchen and bathroom fittings brand grow paid revenue 3X in 11 months without increasing its advertising budget.
Explore the results
PAID GROWTH OVERVIEW
PAID REVENUE GROWTH
3×
↗ 11 MONTHS
Starting point
Month 11
✓
Same ad spend. More revenue.
3
Average ROAS
3.8%
Conversion rate
BETTER CONVERSIONS WITHOUT A BIGGER BUDGET
THE RESULTS
More revenue from the same ad spend.
We focused on making the buying journey work harder, helping customers move from initial interest to confident purchase decisions.
02 / ROAS
3
Average ROAS
Maintained across seasons, including slower periods.
03 / TRAFFIC
5×
Paid website sessions
Sessions from paid campaigns increased fivefold.
04 / CONVERSION
3.8%
Conversion rate
Up from 1.6% to 3.8% — more than doubled.
Performance figures are reported in the supplied client story.
01 / THE PROBLEM
The ads brought clicks. But not enough customers.
The brand had beautiful products, strong finish quality, and premium pricing that reflected its craftsmanship. Yet paid advertising was generating traffic without converting enough visitors into buyers.
Kitchen and bathroom fittings are considered purchases. Customers want to see products closely, ask questions, and feel confident before spending more.
“
The problem wasn't simply getting people to click. It was giving interested buyers enough confidence to make a decision.
02 / THE TURNING POINT
We changed what happened after the click.
Instead of pushing every visitor straight to checkout, we created a more personal route to purchase.
Paid ad click
Targeted campaigns bring relevant shoppers to the brand.
Live video consultation
Buyers see products in detail and ask the brand's own team questions before deciding.
Built around trustConfident purchase
A clearer path helps turn hesitant visitors into customers.
03 / THE STRATEGY
Better performance starts beyond the ad.
We combined campaign improvements with a conversion journey designed for high-ticket products and considered purchase decisions.
01
Sharper audience targeting
We refined targeting to reach relevant buyers and improve the quality of paid campaign traffic.
Focus
More relevant traffic, not just more clicks
02
Stronger creative and testing
Continuous creative testing helped improve campaign performance while keeping the existing ad budget unchanged.
Focus
Test, learn, refine, and repeat
03
A trust-led conversion funnel
Live video calls gave shoppers a chance to understand the products and get answers before making a high-value purchase.
Focus
Reduce hesitation before checkout
04 / WHY IT WORKED
The brand didn't need a bigger budget.
It needed a better path to trust. Once buyers could speak with a real person before paying, the buying journey became better suited to the decision they were making.
Trust before transaction
Buyers could see products closely and resolve questions with the brand's team.
Conversion over clicks
The strategy improved what happened after visitors arrived from paid campaigns.
Efficiency over extra spend
Better targeting, creative testing, and funnel improvements supported revenue growth without a larger budget.
FREQUENTLY ASKED QUESTIONS
Paid marketing for high-ticket D2C brands.
Practical answers based on the strategy and results documented in this client story.
Is it possible to increase ad revenue without increasing ad spend?
Yes. In this client story, paid revenue grew 3X in 11 months without increasing the budget. The strategy focused on better targeting, stronger creative, ongoing testing, and a conversion path built around buyer trust.
How can you sell bathroom fittings online when conversions stay low?
High-ticket bathroom and kitchen fittings often require more consideration before purchase. A video consultation between the ad click and purchase decision gives buyers a chance to see products and ask questions.
How can a D2C brand improve ROAS?
Start by improving campaign efficiency: refine audience targeting, test creative, and reduce friction in the conversion journey. In this case, the reported average ROAS was 3.
What can improve conversion rates for premium home fittings?
In this case, the conversion rate increased from 1.6% to 3.8%. The strategy introduced a live video-call option to help buyers understand products and address their concerns.
Can paid marketing work for expensive, infrequent purchases?
Yes. Paid advertising can attract relevant visitors, while the experience after the click helps build confidence. For considered purchases, the conversion funnel matters alongside the advertising itself.
READY TO IMPROVE PERFORMANCE?
Make your ad budget work harder.
Let's look beyond clicks and build a paid marketing strategy around your customers, conversion journey, and revenue goals.
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